Sunday, April 01, 2007

Fun way to choose brand name

1. Pick your telephone directory.
2. Randomly flip pages.
3. Read out names (street name or person's name) listed aloud.
4. Shortlist 100 names that sound exotic.
5. Check domain name availabity.
6. Filter down the shortlist to one name you like.

The telephone directory technique was used by no less a company than Proctor & Gamble. They arrived at the name Pringles using this interesting procedure. So it's tried & tested. Why not give it a shot?

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