Wednesday, March 21, 2007

A brand named 1431 Pyorrhea Palpodi

Any eighties kid who grew up in Tamil Nadu will recognise this name. When I first heard it on a radio spot as a lil boy, I had a classic waddafukwazdat expression on my face. Ever since, I've been trying to figure out what could have been the logic behind the name. I haven't yet found a convincing explanation. But I think I am somewhat there. Let's examine the elements that make up the name. Pyorrhea is a severe gum inflamation disease. Palpodi means tooth powder in Tamil. But what about 1431? This proved to be the tricky bit. Is it a reference to the atomic weights of Nitrogen & Phosphorus? Or a cue for molar tooth # 14 & 31? I did some googling to choose between these two hypotheses. All I got was a third hypothesis. It seems in a standard dentistry course DHYG 1431 refers to pre-clinical dental hygiene treatment. So was it an allusion to that? I dunno. But of the three guessplanations, this seems to be the best. Anyone with a better theory?

9 comments:

√úbermaniam said...

Awesome find/thinking. Hilarious.

editoramma said...

this is just so funny! had me in splits! don't you think you should pick and choose similar brand name explanations you've come up with and compile them into a book that could get published? or at least do a regular column for a magazine/newspaper?

Krishnah said...

1431 is actually the registered trademark number of this product when Mr.Doraisamy mudaliar filed for the trademark of the product with Presidency Magistrate's court Calcutta in the year 1935

Hence the trademark no.1431 has become a part of the brand name.

GJ said...

Krishnah, u r true......:)

seetha pathi said...

Even then, PYOREA is a desease around the dental area:
Other than laughing,we can't do anything @ all..
Factory has been located in between Tambaram(chennai) and Mutichoor

Rajesh said...

thanks my doubt on 1431 is cleared now.

Rajesh said...

thanks my doubt on 1431 is cleared now.

Rajesh said...

thanks my doubt on 1431 is cleared now.

Anonymous said...

1431 is the building number where the product I manufactured.