Wednesday, March 14, 2007

Research would have killed this.



"Founded in 1895 in Oshkosh, Wisconsin, OshKosh B'Gosh, Inc. has grown from a small-town manufacturer of adult workwear into a global marketer of children's clothing and accessories." If the head honchos of OshKosh had done a research before taking their brand global, they would've discovered that many find their name a tongue twister. A name like Kidorable would have notched up better scores than OshKosh. Thankfully OshKosh didn't press the research button...

2 comments:

√úbermaniam said...

I disagree. Research would not have killed OshKosh. A foolish manager might have. Research is a tool. In the hands of the right person, it works. OshKosh would have worked. And the parameters I have laid out for names that work would have been satisfied, if researched, by OshKosh.

srividya said...

I agree 100% with ubermaniam - a clever BM would have picked it up simply cos of the high novelty scores. Remember the Alpenliebe campaign when it hit India...adorable