Sunday, March 11, 2007
Name change for a cause
This nugget is quite dated. Nevertheless interesting. Christopher Garnett, a PETA volunteer, actually changed his name to KentuckyFriedCruelty.com, for a short period to turn the spotlight on animal abuse to chickens. Methinks, it's an ingenious tactic. So I wasn't surprised when I read that the campaign did really well.
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