Thursday, March 01, 2007

Here comes the Air Indian

Air India has formally merged with Indian (formerly Indian Airlines). What will the new entity be called? Air Indian? Indian Air? Air India? Or is it going to be a totally new name? The rational part in me says Air India is what it should be as everyone's familiar with the name. The namer in me feels this a great opportunity to choose a distinctive name and identity. Pushpak might be a good starter. There are plenty of other mythological names to choose from. But knowing the 'secular' lobby, they might shoot down anything remotely Hindu and opt for something sterile like Air India.

1 comment:

Anonymous said...

cholayil is not a tamil name as suggested by you. It is the family tharawad in malayalam) name of dr. chithan who was the founder of medimix soap.

kkk sastrigal