Monday, March 19, 2007

A brand named The Skinny Cow

A delicious name choice for a low fat ice cream. Some would say, the name sounds similar to Happy Cow. But I would disregard that. This is a gutsy choice. The visualisation of the logo has neutralised any possible negatives associated with the name. For Nestle to have approved this, the brand manager must have been really bold.

No comments: