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Brandnama

On the craft of naming brands.

Friday, November 24, 2006

How to name it.

Some useful brand yap from Fast Company: An article titled 'Kool Wordz' kinda says it all on how to conjure up an unforgettable brand name.
Posted by anantha at 3:57 AM

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      • How about some Dead Frog beer?
      • The Dos & Don'ts of Naming
      • The official spiel on 3
      • Peugeot's Number Crunching
      • On contextual branding.
      • If you want a free brand name...
      • How to name it.
      • A chat about names
      • When babies are named after brands
      • Hypothetical Naming Exercise # 1
      • Zune's not yet been trademarked
      • First take on first name branding
      • Strawberry is no blackberry
      • Sorry, we can't have an award for brand names.

Links

  • Name Inspector
  • Commercial Break
  • Briefing Matters
  • Scamp Blog
  • Creative Generalist
  • Away with words
  • The Hold All
  • IPkitten
  • TM Branding Cap
  • Name Development
  • Thing Namer

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anantha
i think. i can write.
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