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Brandnama

On the craft of naming brands.

Wednesday, November 22, 2006

Strawberry is no blackberry

An old article from Wall Street Journal on how sounds help craft better brand names.
Posted by anantha at 4:11 AM

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      • How about some Dead Frog beer?
      • The Dos & Don'ts of Naming
      • The official spiel on 3
      • Peugeot's Number Crunching
      • On contextual branding.
      • If you want a free brand name...
      • How to name it.
      • A chat about names
      • When babies are named after brands
      • Hypothetical Naming Exercise # 1
      • Zune's not yet been trademarked
      • First take on first name branding
      • Strawberry is no blackberry
      • Sorry, we can't have an award for brand names.

Links

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  • Name Development
  • Thing Namer

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anantha
i think. i can write.
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