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Brandnama

On the craft of naming brands.

Tuesday, November 28, 2006

The official spiel on 3

3 is the brand name chosen by Hutch for its 3G services launched in 9 countries. If you want to know why they chose 3, go here. Dunno if they can launch 3 in mera bharat mahaan, as I am told, the trademark people in India give you hell when you register numbers. I guess, detergent bar 501 was just plain lucky.
Posted by anantha at 7:28 PM

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      • How about some Dead Frog beer?
      • The Dos & Don'ts of Naming
      • The official spiel on 3
      • Peugeot's Number Crunching
      • On contextual branding.
      • If you want a free brand name...
      • How to name it.
      • A chat about names
      • When babies are named after brands
      • Hypothetical Naming Exercise # 1
      • Zune's not yet been trademarked
      • First take on first name branding
      • Strawberry is no blackberry
      • Sorry, we can't have an award for brand names.

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  • Name Development
  • Thing Namer

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anantha
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