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Brandnama

On the craft of naming brands.

Tuesday, November 28, 2006

Peugeot's Number Crunching

Peugeot prefers to use numbers rather than names to connote models. Several Indian automobile manufacturers ape its methodology. Here's an article where they explain the logic behind the numbering.
Posted by anantha at 7:04 PM

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      • How about some Dead Frog beer?
      • The Dos & Don'ts of Naming
      • The official spiel on 3
      • Peugeot's Number Crunching
      • On contextual branding.
      • If you want a free brand name...
      • How to name it.
      • A chat about names
      • When babies are named after brands
      • Hypothetical Naming Exercise # 1
      • Zune's not yet been trademarked
      • First take on first name branding
      • Strawberry is no blackberry
      • Sorry, we can't have an award for brand names.

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anantha
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