Tuesday, November 21, 2006

Sorry, we can't have an award for brand names.

"We will dish out awards by the dozen for good logos. We will celebrate the creation of clever corporate identities. But we shall steadfastly refuse to reward great brand name coinages. Our reasoning is crystal clear. Any sonofabich can coin a name. There's no science to it. No art. Not even photoshop."
Jury member renowned for being stingy with black pencils.

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