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Brandnama

On the craft of naming brands.

Wednesday, November 22, 2006

Zune's not yet been trademarked

Markenbusiness has an insightful piece on Microsoft's devious strategy to globally trademark Zune by opting for German registration.
Posted by anantha at 7:30 PM

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      • How about some Dead Frog beer?
      • The Dos & Don'ts of Naming
      • The official spiel on 3
      • Peugeot's Number Crunching
      • On contextual branding.
      • If you want a free brand name...
      • How to name it.
      • A chat about names
      • When babies are named after brands
      • Hypothetical Naming Exercise # 1
      • Zune's not yet been trademarked
      • First take on first name branding
      • Strawberry is no blackberry
      • Sorry, we can't have an award for brand names.

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anantha
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