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Brandnama
On the craft of naming brands.
Saturday, December 09, 2006
The Brew Ha Ha Inn Between
Doncha lurve cheesy restaurant names? If you do, you'll like reading up
this
paper presented by Lynn C. Hattendorf Westney, Associate Professor, University of Illinois, Chicago.
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Why Google didn't opt for the name Search Engine
Old Wisdom for Creating New B2B Brands
How to churn shitty names
Guess which brand is named after this Young Turk?
Palindromic brand names
A brand named 118118
A beer named Santa Claus
When Sony lost the Walkman
Registering trade marks in India
Pogo Channel Vs. Pogo Chips
Shakespeare on name stealing
Tamil movie titles & cell phone sub brands
Research on movie sequel naming
The HP Way of Naming Products
Name Calling
BlackBerry's legal blackmail
Steve Manning's foot in the mouth
Brand Name Bullies
Laura Ries vs. Kum & Go
Ordinary places. Not-so-ordinary names.
The Brew Ha Ha Inn Between
Name Spotlight # 1
A case for branding
A critique of coined names
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anantha
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