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Brandnama

On the craft of naming brands.

Saturday, December 09, 2006

The Brew Ha Ha Inn Between

Doncha lurve cheesy restaurant names? If you do, you'll like reading up this paper presented by Lynn C. Hattendorf Westney, Associate Professor, University of Illinois, Chicago.
Posted by anantha at 8:00 PM

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    • ▼  December (24)
      • Why Google didn't opt for the name Search Engine
      • Old Wisdom for Creating New B2B Brands
      • How to churn shitty names
      • Guess which brand is named after this Young Turk?
      • Palindromic brand names
      • A brand named 118118
      • A beer named Santa Claus
      • When Sony lost the Walkman
      • Registering trade marks in India
      • Pogo Channel Vs. Pogo Chips
      • Shakespeare on name stealing
      • Tamil movie titles & cell phone sub brands
      • Research on movie sequel naming
      • The HP Way of Naming Products
      • Name Calling
      • BlackBerry's legal blackmail
      • Steve Manning's foot in the mouth
      • Brand Name Bullies
      • Laura Ries vs. Kum & Go
      • Ordinary places. Not-so-ordinary names.
      • The Brew Ha Ha Inn Between
      • Name Spotlight # 1
      • A case for branding
      • A critique of coined names
    • ►  November (14)

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anantha
i think. i can write.
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