Saturday, December 30, 2006

Old Wisdom for Creating New B2B Brands

Kimon Lycos says it all in the 'No brain branding' piece in brand channel. A sampler: "No brain branding is a darn expensive practice, just because of the math; the equation of 1 + 1 = 2 says it all. The more you add, the more you create equaling the more you have to invest; the more brands, the more bucks. And often by the time someone says “whoa!” it’s too late. You have brands everywhere, nipping around your ankles and taking a nasty bite from your marketing budget."

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