Baby babble and branding

Prasoon Pandey is an accomplished ad film maker in India. He broke away from Highlight to start his own outfit. When he was searching for a name for his joint, he turned to an in-house expert: his little daughter. She had a rather cutesy way of pronouncing Tortoise. She called it Corcoise. Prasoon just loved it. He asked his son to scribble a logo for him. And thus was born Corcoise Films. Ever since, I heard this story, I've started paying more attention to the profound pearls spat out by my nephew. Who knows, there may be a great brand name lurking in his mouth! While on the subject of baby babble, let me guide you to an interesting research piece put out by the University of Texas.