Friday, February 02, 2007

Baby babble and branding

Prasoon Pandey is an accomplished ad film maker in India. He broke away from Highlight to start his own outfit. When he was searching for a name for his joint, he turned to an in-house expert: his little daughter. She had a rather cutesy way of pronouncing Tortoise. She called it Corcoise. Prasoon just loved it. He asked his son to scribble a logo for him. And thus was born Corcoise Films. Ever since, I heard this story, I've started paying more attention to the profound pearls spat out by my nephew. Who knows, there may be a great brand name lurking in his mouth! While on the subject of baby babble, let me guide you to an interesting research piece put out by the University of Texas.

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