Saturday, February 17, 2007

A brand named Baby Einstein

A well-conceived name for a company that's into baby videos, toys, books and music. Founded by Julie Aigner-Clark in 1997, Baby Einstein was bought over by Disney (Source: Brandchannel) In my opinion it's a smart choice but a risky one. Because I am not sure if one is allowed to use the name Einstein. Can anyone with some trademark experience give their inputs on this?

No comments: