Friday, February 16, 2007

Nike's big mistake

Why would a well known brand which has spent billions of dollars on building awareness and affection for its name, opt to drop the name altogether from its shop signs and instead replace it with the over-hyped swoosh? Beats me. In a country like India, where people are more verbal than visual, this is a Himalayan blunder. Dunno when the Portland Pashas are gonna wake up to this fact.

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