Thursday, February 15, 2007

What does an art director do when the name says it all?

Logo designing for evocative names can pose quite a few dilemmas:

A) Do you visually state the obvious? Will it be derided as an unimaginative logo?

B) Do you play it safe and use just a stylised font? Will it be panned as a lazy logo?

C) Do you add a little twist to the A-for-apple logo? Is it risky?

D) Do you create an abstract visual mnemonic (with name or the initials)? Will it be too abstract?

E) Do you look beyond the name and cue a benefit? Will people blame you for not leveraging the name?

Option a is what most people try. I'd go with d or e. What do you say?

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