A curious brand named TJ's

TJ's is a brand of potato chips in India. TJ's is short form for Tihar Jail's. For the uninitiated, Tihar Jail is India's equivalent of Sing Sing. TJ's chips, pickles, biscuits, breads and cakes are made by the thousand odd inmates ekeing out a dark existence in dingy cells for grave crimes committed in their prime. I wonder if people would enjoy their chips as much if they knew that their favourite snack was made by the same hands that sliced a neck or two in a fit of rage. Anyways, the point to note is how the name TJ's has made the unpalatable seem cool.