Wednesday, January 03, 2007

Do you want a brand name or a pseudo brand name?

Everybody wants a snappy brand name, catchy logo and zippy tagline. But a brand is more than plain symbols. Most people don't realise that. They just see advertising and branding as a nice outfit to appear good. This all surface, no core approach is what Tenaya Group calls Pseudo Brands. Read it. The faqs might just open your eyes.

No comments: