How Ikea names its products

Nokia can learn a thing or two from Ikea. Instead of assigning eminently forgettable numbers, Ikea has a name for everyone of its products. Name Development did a piece on this Ikea quirk way back in 2005. I just discovered it. I learnt that bathroom items are named after Scandinavian lakes, rivers and bays; garden furniture after Swedish islands; dining tables and chairs after Finnish placenames and carpets after Danish placenames...