I played an old game, today. I just asked myself to spit out 26 top-of-the-mind brand names that strike me when I think of the 26 English alphabets. I was kinda surprised with the results. Take a look at it.
There are some glaring omissions in this list. There's no Google - may be I didn't see it as a brand? There's no IBM either - Iridium over IBM, how could I? I spent more than 30 seconds on W and could just come up with Wella - did my mind see Wii as a sub-brand? No Apple - I use a PC! I chose Vaseline over Virgin - is that because Virgin is a small fry in India? And Canon over Coca-Cola - not a Cola person. But what about Pepsi then - why did I opt for it? Why did my mind pick Nike, Adidas & Reebok? Why did I choose of all the brands - Qibla Cola, Unisys & Elle? How did Zune, Lenovo, Fcuk & Blackberry get into my head so soon? Interesting questions. I am still searching for the answers...If I were you, I'll try out the same exercise and study my mind map. What sez you?