Tuesday, January 02, 2007

The risk of naming your brand after yourself.

Hotel Saravana Bhavan (HSB) is a huge brand in South India. When its founder Rajagopal was sentenced to 10 years of imprisonment for a murder, I expected their sales to dip. I mean, who'd like to eat in a murderer's joint? But I was wrong. HSB went from strength to strength. Now, when I look back, I think the key reason for it was they didn't name themselves as Hotel Rajagopal. The woes of Martha Stewart the brand, has only cemented my belief that it is damn risky to go on an ego trip when you name your brand.

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