An easy way to arrive at a weird name is to write out the mirror names of leading brands. Here are a few samplers to explain my point:
Elgoog = Google
Oohay = Yahoo
Nozama = Amazon
Kobeer = Reebok
Dopi = Ipod
Aikon = Nokia
Tukro = Orkut
Nigriv = Virgin
Xemit = Timex
Agemo = Omega
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