Sunday, January 07, 2007

Which is the longest brand name?

Google failed to throw up a definite answer when I posed this trivial query. Looks like we'll have to do the job ourselves. Let's try and reach a conclusion by digging into the deepest crevices of our collective craniums. Let me set the ball rolling by rattling out all the long names I know. Then may be you can add yours and finally we can pull out the lurking rabbit out of the hat. Here's my shortlist (cut off criteria - 15 letters):

Gee, Your Hair Smells Terrific! (25 letters)
I Can't Believe It's Not Butter! (24 letters)
Tribhovandas Bhimji Zaveri (24 letters)
Encyclopaedia Britannica (23 letters)
Oxford English Dictionary (23 letters)
Screaming Yellow Zonkers (22 letters)
Deloitte Touche Tohmatsu (22 letters)
PriceWaterhouseCoopers (22 letters)
Oxford University Press (21 letters)
Fruitshop on Greams Road (21 letters)
Guinness World Records (20 letters)
The Wall Street Journal (20 letters)
Jacksons-of-Piccadilly (20 letters)
Alcoholics Anonymous (19 letters)
Jupiter Drawing Board (19 letters)
Just Around The Corner (19 letters)
Strawberry Shortcake (19 letters)
Ananda Bazar Patrika (18 letters)
Mad Dogs & Englishmen (18 letters)
Everyone's Connected (18 letters)
Vacheron Constantin (18 letters)
Standard Chartered (17 letters)
The Economic Times (16 letters)
Jean Paul Gaultier (16 letters)
Nantucket Nectars (16 letters)
Malayala Manorama (16 letters)
Sri Krishna Sweets (16 letters)
Market Salamander (16 letters)
Amar Chitra Katha (15 letters)
The Famous Grouse (15 letters)
GlaxoSmithKline (15 letters)
A Hundred Monkeys (15 letters)
Van Cleef & Arpel's (15 letters)
Crabtree & Evelyn (15 letters)
Daddy Buy Me a Pony (15 letters)
Turner Duckworth (15 letters)
Saks Fifth Avenue (15 letters)

And the winner is...Gee, Your Hair Smells Terrific! Also my gutfeel is Fruitshop on Greams Road is the longest brandname in India. Disagree? Then fire your list, will ya?

UPDATE-1: The Dzinebites Diva has rightly pointed out that the longest brand name in India is Tribhovandas Bhimji Zaveri. This brand now shares the top slot with I Can't Believe It's Not Butter!

11 comments:

Anonymous said...

TRIBHOVANDAS BHIMJI ZAVERI & SONS
(29 alphabets without & sons it is 24)

Anonymous said...

20 letters
Jacksons-of-Piccadilly
Abu Jani Sandeep Khosla

19 letters
jupiter drawing board
strawberry shortcake


18 letters
Vacheron Constantin
Shree krishna sweets

16 letters
Jean Paul Gaultier
Market Salamander

15 letters
Crabtree & Evelyn
Van Cleef & Arpel's
daddy buy me a pony
Turner Duckworth
Saks Fifth Avenue


& more later

anantha said...

how did i miss so many? awesome list. gr8 show, pyl! tribhovandas bhimji zaveri is accepted. Not tribhovandas bhimji zaveri & sons. Abu Jani Sandeep Khosla are not a brand yet. Shree Krishna Sweets is Sri Krishna Sweets.

Anonymous said...

Carolina Herrera (15 letters)
Stella McCartney (15 letters)
Salvatore Ferragamo (18 letters)
Isabella Rossellini (18 letters)
Victoria & Albert Museum (21 letters)
Oxford University Press (21 letters)
Harvard University Press (22 letters)
National Portrait Gallery (23 letter)
The Metropolitan Museum of Art (26 letter)

Tada!! do we have a winner there??

Anonymous said...

thank you.. : ) think for a long time to come counting letters is going to be the thing. you have inspired many streams of thoughts'.

don't disqualify my winner.. okay!
I do accept museum names can be long and tiring. Am not just picking up random names but the ones which have become BRANDS.

Magnolia said...

The longest brand name in India should be Sundaram BNP Paribas Asset Management Company...with 40 charachters.

If you're looking for pure Indian brand name then the winner should be Sri Mahila Griha Udyog Lijjat Pappad...with 31 charachters.

Other long brand names include-

Franklin Templeton Investments [28]
The New Indian Express [19]
Hindustan Lever Limited [21]
Deccan Chronicle [15]
Vummidi Bangaru Chetty Jewellers [29]

anantha said...

a lot of you ppl are confusing brand names with company names. Lijjat is the brand name. VBJ is the brand name of Vummidi blah blah. I am not sure about Metropolitan Museum either. New Indian Express is a brand name. but hey girls, thanks for adding to the list.

Anonymous said...

United Colors of Benetton (22)

dolly jha said...

Recipes from the Vedic Kitchen (26 letters)- ok...so its still not well-known or famous..but this is the name i have chosen to brand my organic soaps. got in touch with a lawyer to get it trademarked and the guy thoroughly irritated me by repeating "ji ye to punchline hai, itna lamba naam thode hota hai" (this is a punchline...names aren't these long)..
well, anyway..long or short i like it n so m sticking with it :)

dolly jha said...

Recipes from the Vedic Kitchen (26 letters)- ok...so its still not well-known or famous..but this is the name i have chosen to brand my organic soaps. got in touch with a lawyer to get it trademarked and the guy thoroughly irritated me by repeating "ji ye to punchline hai, itna lamba naam thode hota hai" (this is a punchline...names aren't these long)..
well, anyway..long or short i like it n so m sticking with it :)

Anonymous said...

I am currently working for a non-profit organization in Toronto, trying to rebrand them. The organization name is Toronto Chinatown Business Improvement Area, which is still alright, but they wanted Chinese in it too. 多倫多華埠商業捉進區. They constantly complain about how their name can't be seen if the logo is too small, and that they can't use abbreviation because they are not well known enough.